94.9 The Palm (1230 AM, WPCO) is a radio station in Columbia, South Carolina. Owned by Alpha Media, it broadcasts an adult album alternative (AAA) format. Its studios are on Pineview Road in Columbia, while the transmitter tower is located near Bicentennial Park along the Congaree River in downtown Columbia. Some artists you’ll hear on The Palm: The Wallflowers, Tom Petty, Counting Crows, Duran Duran, Bruce Springsteen, Imagine Dragons, Van Morrison, Ray LaMontagne, Dave Matthews, The Avett Brothers, etc